Force for Fashion: May The Style Be With You
After the official premiere in Los Angeles, the highly anticipated Star Wars Episode VII, The Force Awakens is being released to the theaters in many countries tomorrow (12/17). Not only is the film and merchandise popular, Star Wars craze is sweeping the fashion industry worldwide. When C3P0 appeared on Rodarte catwalk last year, the beautiful collection celebrated the undeniably hypnotic power of the soon-to-be-released J.J. Abrams film.
Many top brands and designers are creating special collections using the reference from the film’s characters. Even more, alongside with Disney and Bloomingdales, famous brands such as Diane von Furstenberg, Rag & Bone, Cynthia Rowley, and Opening Ceremony joined force to release one-of-a-kind designs for a mental health care fundraising initiative.
Star Wars fans surely will go all out on following this trend. No wonder all the retails are pulling out their design lightsabers to win this fashion fight. Preen, Vans, J.W. Anderson, Pull and Bear, and Uniqlo are some examples. Granted, with all of the sales along with the movie, the fashion industry can thank their lucky Star Wars for increased sales. (MT)